|New report published by Litter Heroes
A Coca-Cola Landscape - the impact of big brand litter in the countryside
The 2009 survey of British litter What's Littering Britain? showed that McDonald's is the third most littered brand in the UK after Coca-Cola and Walkers Crisps. The survey also showed that McDonalds was by far the worst littered fast food brand, accounting for 28% of all fast food litter - brands like Burger King and KFC don't even come close.
McDonald's litter is not a problem restricted to the immediate vicinity of an outlet. In the What's Littering Britain? survey, McDonalds litter was found in 75% of the sites surveyed and most of these sites were in rural locations, e.g. lanes, common ground, beaches some miles of outlet.
View Larger Map
Zoom out on the map, you will see the nearest McDonald's outlets are 5-6 miles away at Barnwood (Gloucester), Cheltenham and Cirencester.
The evidence clearly shows that McDonalds restaurants generate litter, not just in the immediate vicinity of the outlet but for several miles into the surrounding countryside.
Having said all that, McDonalds deserve some credit for their approach to litter. They are one of the few food-on-the-go companies to recognise litter as a problem and do something about it - see the McDonalds website. Their company policy is for staff to undertake daily litter picks in the immediate vicinity of their outlets. However, this has no impact on the company's litter being dropped several miles away.
|Coming to a spot anywhere within 8 miles of a McDonalds|
Litter Heroes also believe planning authorities have a role to play. Planning consent for new fast food outlets, particularly those with drive through faclities, should not be given unless the company can demonstrate a robust litter abatement strategy extending well beyond the immediate vicinity of the outlet.
Examples of Mcdonalds litter in the countrysideThese photos were taken on the 19km route described above:
|1. On the way up Seven Springs Hill, A435 Cirencester Road||2. A bit further up Sevevn Springs Hill|
|3. At the top of Seven Springs hill|
4. A435 near Cowley
|5. On the Elkstone road just off, A435||6. Going up the hill to Elkstone|
7. A couple of hundred metres up the road from the last one.
8. On single track lane 1/4 mile short of Brimpsfield
9. Just after Brimpsfield
|10. In gateway, midway between Brimpsfield and Birdlip||11. Just outside Birdlip|
|12. Near junction with A417, Birdlip||13. Layby near Hot Air Balloon pub, A417|
|14. B4070, near Crikley Hill Country Park.||15. 1/4 mile further on, B4070 Leckhampton Hill|
16. 100 yards further on, B4070 Leckhampton Hill
|Copyright © Tim Barnes 2008|